Dr Reyad Daghlas brings over three decades of experience in Soft Skills, CSR, ESG, Sales leadership training and business development across global markets.
His career began in retail sales with internationally recognized brands including Samsung and Panasonic where he developed a strong foundation in customer engagement performance driven sales and operational discipline. This experience led him into sales focused supply chain and commercial leadership roles across the Middle East and North Africa where he worked closely with regional distributors partners and enterprise clients.
Through this progression Dr Daghlas played a meaningful role in supporting telecom and communications growth in the region including early adoption and expansion of VOIP solutions using a practical step by step approach grounded in market needs and execution.
Alongside his commercial experience Dr Daghlas has remained deeply involved in training and development helping sales professionals and leadership teams improve capability alignment and long-term performance. His approach emphasizes clarity structure and real world application rather than theory.
As Founder and President of NETCO Dr Daghlas focuses on building programs that translate experience into scalable training frameworks designed to help individuals’ teams and organizations grow with confidence and consistency.